What to improve your ads for
It is essential to have relevant and attractive ads. The more clicks your ads receive, the higher the CTR and the more Google will be pleased with your work.
A good CTR is positive for the quality score, and consequently for your pocket.
How to write ads that sell
To achieve excellence in Google Ads, you have to iterate constantly.
One of the elements to be constantly improved in your CPC campaigns are the ads.
You must ensure that you reduce 'ad fatigue'.
In order to improve your ads, you don't need to rack your brains to find new formulas. You can create ads from existing ads if you know how to interpret Google Ads data.
I give you a first example to follow:
Go to one of your responsive ads, and click on show items.
Google Ads shows you the performance of titles and descriptions. Just take the first few lines and turn them into a brand new Expanded Text Ads.
You can also refer to the 'combinations' tab and create large text ads from the combination of elements that has worked best so far.
A direct and simple CTA.
No need to invent the street.
The best copywriters don't create from scratch. They feed their SWIPE file with ideas inspired by anything they can think of that stands out.
If you have not yet started to fill in your SWIPE you can simply take inspiration from the CTAs of the most important companies, such as Amazon, Facebook, etc. You can imagine that they are at the top of AB testing.
I'm sharing this link with the best calls Google's call to action or CTA.
Zero spelling mistakes!
Take care to spell check your ads, especially if you work on international accounts as I do.
To save time, install the chrome extension of tools like Language Tool
Finally, it's not that complicated, is it? Don't forget that the user can get tired of seeing our ads or even worse, the competitors can copy us. Don't hesitate to constantly improve your ads.
What technique do you use to make your ads more attractive?
