Cristina Hernando Pajuelo, google Ads | Tracking GTM | Analytics | CRO | Landing Page
 

Creation and optimisation of Google Ads campaigns

Your Google Ads Tour in 80 days.

Test the profitability of Google Ads for your business via the

Creating and Optimising Google Ads Campaigns like you never imagined.

We will test everything, absolutely everything. That's what I call The 80-day Google Ads Tour.

 

At the end of this period, we will know if Google Ads is a profitable lever for your business.

 

Thanks to the constant monitoring I do, and the network of Google Ads, Tracking and Copywriting experts I belong to, there will be no problem without a solution.

 

You will have no regrets, because you will have tried everything within the framework of a very straightforward service:

Phase 1. POC period. To start and test everything for 3 months.

Phase 2. Monthly fixed price or performance-based service. No commitment. 

 

The media budget is predefined and supplied by the Client.

 

Phase 1. POC Google Ads

Phase 1. POC Google Ads

Creation or Optimisation of the existing

I do a test period during which I will follow a structured and proven methodology, with the aim of achieving quality conversions at or below your company's break-even cost per acquisition.

I check the campaigns every day and implement actions with real impact to achieve the goals we have set.

Duration 2 to 3 months. 

Commitment Until the allocated media budget is used up

Phase 2. Google Ads on a fixed price or performance basis

Google Ads is for you!

After a successful POC phase, I will offer you support on a fixed-price or performance basis.

This will be the phase in which we consolidate the trend and take your ROI to the next level. 

Duration renewable monthly. 

Commitment No commitment.

Phase 2. Google Ads on a fixed price or performance basis
Included in the service

Included in the service

Creating business value

  1. Verification and implementation of conversion objectives.

  2. Creation of targeted campaigns on Google Ads (Search and Display)

  3. Research & continuous CPA optimisation

  4. Keyword selection: traffic inclusion and exclusion

  5. Drafting of ads and variants (A/B tests), extension of ads, etc.

  6. Channel performance evaluation, optimisation and focus on success

  7. Monthly performance report (with billing)

My assets

Regular items

1 to 2 updates per week on key actions taken and analysis of results.

Daily Supervision

Supervision of campaigns and implementation of high value-added actions every day

Business-oriented results

My objective is direct and simple: to increase your turnover through Google Ads

Structured methodology

No improvisation. All actions and their timing have been designed to bring value

Implementation of the most advanced techniques

Real feedback, real professionals

Who have no more time or money to waste! Just like you?

Cristina Hernando Pajuelo's opinion - Amina Aguet, Marketing & Communication Manager at Cogestim

"Thanks to Cristina for her excellent follow-up as well as her efficiency in optimizing our campaigns. Responsive, professional and very personable, she is a real pleasure to work with."

By Amina Aguet / Marketing & Communication Manager at Cogestim
Opinion Cristina Hernando Pajuelo - Thomas Collard, Co-founder Immo-Axess

"Cristina is the right person to manage your Google Ads campaigns and write your landing page. It's easy to see that she has mastered all the points of digital marketing. Thank you Cristina."

By Thomas Collard / Co-founder Immo-Axess
Opinion Cristina Hernando Pajuelo - Andy Lee, Hosting & Delivery Manager @Criteo

"Cristina is an awesome account manager and always gives 100% for her job. She's very professional and organizing our company needs and projects with her expertise. Friendly to work with and always available. Highly recommended."

By Andy Lee / Hosting & Delivery Manager @Criteo
Opinion Cristina Hernando Pajuelo - Alina Sophia Trettel, Head of Marketing and Public Relations at Kuravisma GmbH

"I have the pleasure to work with Cristina since more than two years now and it's just perfect. I highly recommend Cristina and I'm very happy working with her on all topics regarding Google Ads and Tracking as she always gives more than 100% to reach your goals. Thanks to her hands on mentality and her profund knowledge in the field she is a reliable partner and an essential force to push your company to the next level."

By Alina Sophia Trettel / Head of Marketing and Public Relations at Kuravisma GmbH
Avis Cristina Hernando Pajuelo - Isabel Santiandreu Morales, Helping companies and professionals communicate their brand in the digital world / Training and Consultancy

"Cristina es una gran profesional con un trato cercano que facilita el trabajo cada día. Tiene una gran visión estratégica y sabe reconducir cualquier situación para conseguir los objetivos marcados. He trabajado cada día con ella y destaco la empatía y la asertividad que tiene con su equipo. Trabajar con ella me ha hecho crecer como profesional y como emprendedora. Sin duda la recomiendo para que tu ayude a trazar tu estrategia en marketing y lanzar tu marca de manera internacional."

By Isabel Santiandreu Morales / Ayudo a empresas y profesionales a comunicar su marca en el mundo digital / Formación y Consultoría

Do you have any questions?

Google is giving you less and less information to optimise your campaigns. It wants you to have blind faith in its algorithm with a completely intelligent bidding strategy, but at what cost? 

Before choosing a CPA or Maximise Conversions bidding strategy, there are some very important things to analyse if you want to meet your cost per lead target. 

Show me where you stand and I'll tell you how to get more out of your Google Ads investment.