Cristina Hernando Pajuelo, google Ads | Tracking GTM | Analytics | CRO | Landing Page
 

GA4: Start receiving data with GTM


If you see a message saying that you have not received data for 48 hours, this means that you have not added a feed.

GA 4: No data received in the last 48 hours.
GA 4: URL Empty stream

You will not be able to add it from this section.

So click on Webstream Details at the top left to go back.

Click on 'Add a feed' at the top right.

GA 4: Adding a Data Stream

Now go back and get the measurement id of your new stream.

Copy it. (and omit the rest of the info).

GA 4: GTM measurement ID

From now on, go to your GTM container.

Create a new tag.

In the tag type, select GA 4 

GA4 via GTM

Once you have completed your work, you register your tag.

Then you can preview the change from the main menu of your container before submitting the change.

As in the picture on the right.

 

Preview Mode GTM
GTM Tags fired

Does yourtagfire correctly when you preview it via Google Tag Manager?

Now you just have to publish it if you want to put data collection via GA4 into production!

 

Result This is your new GA4 (The new Google Analytics) receiving data!

Data collection GA4

And that's it!

You have your GA4 configured to receive data now!

 

If you want to know more about GTM, please see my Google Tag Manager Guide

 


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